Positive Conversations
Brief:
To create a video to be played on an ebook in doctors’ waiting rooms across the UK to encourage a certain section of the HIV patient population to talk to their doctor more openly about their condition.
Execution:
We produced a video featuring a typical HIV sufferer, from the target demographic, having a frank conversation with his own reflection to try and express some home truths – before his trip to the doctor.
Result:
The ebook was a success in waiting rooms across the UK and won a bronze award at the Pharmaceutical Marketing Awards 2015.
